Farcom’s HD Hair Color Refresh Masks named ‘Product of the Year 2023’

HD Hair Color Refresh Masks received the ‘Product of the Year’ top distinction in their category at the largest international award institution on consumer product innovation. The award ceremony for the products and services that succeeded in standing out for their innovation was held in a particularly festive atmosphere on Monday 3 April 2023 in Megaron Athens Concert Hall’s Banqueting Hall.

The groundbreaking HD Hair Color Refresh Masks, which are available in 4 shades for brown, copper, red, and blonde hair, revive and freshen hair color between dyeing, while they protect and nourish hair, imbuing it with an intense glow. They can be used both on dyed and natural hair, while they contain no ingredients of animal origin.

HD Hair Color Refresh Masks’ distinction as ‘Product of the Year’ is an reward by Greek consumers, a confirmation of their preference for the brand, and it was the result of a survey carried out by Circana on a sample of 3200 consumers throughout Greece for the needs of the institution. The award was received by Loukia Sarasidou, Member of the Board of Directors of Farcom, who dedicated this distinction to the consumers for the love and trust they have shown to the product and the brand.

HD Hair Color Refresh Masks are available at supermarkets and cosmetic stores. For more information, please visit www.hdfarcom.com/haircolorrefreshmasks .