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Hair Dancing!  The campaign creating a new trend in hair dyes
07/03/2023

Hair Dancing! The campaign creating a new trend in hair dyes

With its new dynamic TV and digital media campaign, FARCOM is breathing new life into hair dyes, by creating a new trend! Hair Dancing, is dedicated to all women who want to express their beauty freely.

The stars of the advertisement film celebrate the here and now through a dance using their hair: Hair Dancing. With the slogan ‘Color, Movement, Freedom!’, FARCOM subverts the expected well-polished image and gives the power to real everyday women to express themselves through the movement and color of their hair.

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There are 12 dancers and models participating in the film, which was shot over 3 days by a 35-member crew. The campaign will run on TV and all social media platforms, where real women will join the trend and present their own unique Hair Dancing. Major competitions and awards with prizes will bring the audience into contact with the many advantages of the HD Color product line.

The HD Color hair dye line by FARCOM is available in 24 shades, in 4 color categories: BLONDES, DARKS, NATURALS, & REDS.

See the entire HD Color product line and learn more about the #hairdancing trend at www.hdfarcom.com and on hdfarcom’s pages on social media

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The campaign’s Media has been planned by Master Advertising and it’s Concept and Creative Direction was undertaken by Hyper Tria.

Credits

Media: Master Advertising

Concept & Creative Direction: Hyper Tria