In order to carry out our mission and to achive our business objectives, we implemented a number of key actions:
- Ongoing synergies with main research centres in Europe and America and active participation in international trade fairs to ensure that we keep close contact with the global market trends and needs while identifying real opportunities to which we provide innovative and effective solutions.
- Continuous investment in human capital, systems and infrastructure to increase our competitiveness as well as profitability.
- Building an organizational culture to deliver superior customer satisfaction and long term relationships in ways that benefit the organization and its stakeholders.
- As added value to our customers we are continuosly expanding our in-house FARCOM Academy for technical seminars, artistic and vocational training of hairdressing students, clients and partners.
- Use of environmentally friendly raw materials.